August 28, 2023
If you've spent some time around me or even just browsed through what Ryignite offers, you've probably heard me talk about the 10X Rule. This principle, made famous by Grant Cardone, has been a cornerstone in my journey from scaling startups to coaching businesses. Today, let's delve into why setting 10X goals and measurable targets is a game-changer, not just an aspirational catchphrase.
So, what's the first thing that comes to your mind when you hear "10X"? Probably something along the lines of "10 times bigger," right? But it's more than just multiplying your current efforts or goals by 10. It's the audacity to dream big—big enough to scare you a little (or a lot). The magic happens when you commit to these audacious goals. They stretch you, push you out of your comfort zone, and demand a new level of excellence from you and your team.
You've heard it all before: "Set SMART goals, make them achievable." Sure, there's merit in attainable goals, but what often happens is they lack the urgency and the fire that propel dramatic growth. When you aim for a 10% increase, even if you miss, you might end up with a 5% rise. Not terrible, but not ground-breaking either. Now, imagine aiming for a 1000% increase. Even if you fall short, you might still achieve 200%, 300%, or more. The sheer scale of the undertaking creates a natural momentum that can be incredibly contagious within a team.
Here's the catch, though: big dreams can fizzle out if they're not grounded in reality. This is where measurable targets come in. Grant Cardone himself is big on metrics and accountability, and that's a lesson we've integrated deeply at Ryignite. Whether it's quarterly reviews, weekly stand-ups, or daily huddles, we make sure each member knows what success looks like in numbers, not just in feelings. It might be revenue figures, customer acquisition costs, or even employee engagement levels. The metrics will differ, but the principle remains: What gets measured, gets managed—and improved.
The philosophy of 10X isn't just about the numbers; it's a mindset. A commitment to never settling for mediocrity. A relentless pursuit of not just meeting the bar but setting it. This is a mentality we embed in each coaching session, every strategy discussion, and all leadership development work we do at Ryignite. Because in the end, no amount of tactical excellence can make up for a lack of strategic ambition.
To wrap it up, 10X is more than a rule; it's a lifestyle. It's a challenging, rewarding, and transformative way of approaching business—and life—that keeps the fire in your belly alive and kicking. So let's get fired up to do something great!
Have a 10X day,
Brad Ryba, Founder and Chief Ryigniter
