Mastering Self-Management: Embracing the 10X Approach to Time.

December 21, 2023

Grant Cardone, founder of 10x Studios and author of The 10X Rule: The Only Difference Between Success and Failure, said "I'm not just gonna think about it. I'm gonna be somebody today. I'm gonna grow into who I should be."


In the fast-paced business world, the concept of time management often becomes a focal point for professionals striving for efficiency and productivity. However, Grant Cardone, a renowned sales trainer and business coach, takes a slightly different and more impactful approach. His philosophy ? “I don’t manage time, I control time.” Let’s dive into how this mindset, coupled with the 10X Rule and an obsession with success, can redefine your approach to time and productivity.
Grant Cardone’s Perspective on Time Management
At the heart of Cardone’s approach is a shift from the traditional view of time management to self-management. The 10X Rule, a cornerstone of his philosophy, is about setting goals that are ten times greater than what you believe you can achieve and then taking actions that are ten times greater than what you believe are necessary to achieve those goals. This approach requires a radical reassessment of how you view your daily activities and time.


The Power of Self-Management
  1. Taking Ownership of Your Actions: The 10X Rule emphasizes owning every aspect of your day. It’s about making conscious choices with how you spend your time and energy, ensuring that every action aligns with your larger goals.
  2. Being Obsessed with Success: The 10X Rule advocates for an obsession with success. This doesn’t mean neglecting other aspects of life but rather prioritizing tasks and responsibilities that directly contribute to your goals.
  3. Prioritizing High-Impact Activities: The 10X mindset involves identifying and focusing on activities that yield the highest returns. It’s about working smarter, not just harder, and maximizing the impact of your efforts.
Implementing the 10X Approach
  • Set 10X Goals: Start by defining goals that are significantly higher than what you might consider achievable. This stretches your ambition and pushes you out of your comfort zone.
  • Audit Your Daily Habits: Take a hard look at how you spend your day. Are your activities aligned with your 10X goals? Eliminate or delegate tasks that do not directly contribute to your objectives.
  • Focus on High-Value Tasks: Concentrate your efforts on tasks that have the most significant impact on your goals. This might mean challenging traditional work practices and getting creative with solutions.
  • Stay Committed and Consistent: The path to 10X success is not linear. It requires consistent effort and unwavering commitment, even when progress seems slow.